About Us

Built on Experience. Focused on Progress.

Urban Initiatives was founded on over 40 years of first-hand development experience, evolving from a legacy of successfully shaping communities. Unlike traditional planning firms, our expertise is built not just on planning principles, but on the real-world complexities of taking projects from concept to completion. We understand what it takes to navigate approvals, align with market conditions, and execute successful developments.

Our strength lies in understanding land and its full potential—assessing opportunities, anticipating challenges, and crafting strategies that bring lasting value to landowners, developers, and municipalities. Whether managing urban infill projects, site plan approvals, or large-scale greenfield developments, we integrate land strategy with development execution to deliver projects that thrive.

Why Experience Matters

Boutique Expertise. Proven Results.

We don’t just plan projects—we position them for success. Our decades of first-hand experience as developers give us a distinct advantage over traditional planning firms. We know how to anticipate challenges, simplify approvals, and ensure successful outcomes for landowners, developers, and municipalities alike.”

Our expertise extends beyond regulatory approvals—we understand how shifting policies, financial feasibility, and development timelines impact a project’s success. Whether navigating site plan approvals, urban intensification, or large-scale land development, we align strategy, policy, and execution to ensure long-term value.

Deep Roots in the Region We Serve

The Waterloo Region Advantage

With decades of experience in the Waterloo Region, Urban Initiatives brings an unmatched understanding of local policies, zoning regulations, and community needs. We don’t just work here—we’ve helped shape the region’s growth through strategic land development and planning solutions that balance economic viability with community integration.

This deep regional expertise means we can provide hyper-specialized solutions tailored to the realities of the Waterloo Region’s evolving landscape. Whether managing urban intensification or creating greenfield developments, we ensure projects are practically viable and fully integrated into their surrounding communities.

 

Planning smart developments across Southwestern Ontario communities.

What Sets Us Apart

We work closely with landowners, developers, municipalities, and stakeholders, bridging the gap between planning and execution. Whether guiding projects through approvals or positioning land for market success, we tailor strategies that align with your vision and maximize the potential of every project.

More Than a Planning Firm

Key Differentiators:

  • Developer-Led Expertise: Over 40 years of experience managing successful developments.
  • Hyper-Specialized Regional Knowledge: Unmatched insight into Waterloo Region’s regulations, community needs, and development opportunities.
  • Proven Process: Streamlined, results-driven solutions for complex projects.
  • Boutique, Hands-On Approach: Personalized service with a focus on efficiency, collaboration, and execution.

Our People

At Urban Initiatives, we’re more than planners—we’re problem solvers, strategists, and development experts with decades of hands-on experience. Rooted in urban planning, land development, and project management, we know how to turn vision into reality.

With over 40 years of direct involvement in shaping Waterloo Region’s communities, our team navigates site plan approvals, urban intensification, and land development with unmatched expertise. We collaborate with landowners, developers, and municipalities to deliver efficient, thriving spaces that stand the test of time.

Principals

Paul Puopolo, Senior Counsellor

Joseph Puopolo

Senior Advisor

Paul Puopolo, Senior Counsellor

Mike Puopolo

Senior Advisor

Our Team

Larry Kotseff, Uban Initiatives Advisor

Larry Kotseff

Director of Development & Planning

Larry brings more than thirty-five years of experience spanning municipal government and private sector land development, with a consistent focus on integrity, creative problem-solving, and outcomes communities can stand behind.

He has held senior leadership roles across both sectors, including Commissioner of Planning and Housing for Waterloo Region, Chief Administrative Officer for the City of Guelph and the Municipality of Clarington, Director of Strategic Planning in Durham Region, and Senior Executive Land Development at Fusion Homes.

Larry holds designations as an MCIP, RPP, and Professional Land Economist (PLE). He is currently a PhD Candidate in the School of Planning at the University of Waterloo, researching creativity and innovation in planning practice, and has served on the Boards of St. Mary’s Hospital and Grand River Hospital in Kitchener.

Larry Masseo, Associate, Urban Initiatives

Larry Masseo

Senior Associate

Larry brings nearly four decades of experience in land use planning, development strategy, public policy, and stakeholder engagement. Throughout his career, he has advised on housing, government approvals, and community growth, helping navigate complex planning and development challenges across Ontario.

His experience includes many years working with local builder-developers, where he played a key role in advancing residential communities and guiding projects through the approvals process. Larry is also actively involved with the Waterloo Region Home Builders’ Association (WRHBA), contributing to industry discussions on housing supply, planning policy, and growth management.

Combining private-sector development experience with policy expertise and industry leadership, Larry provides strategic insight that helps clients navigate growth, approvals, and long-term development opportunities.

Ruth Tregenza, Designer & Planner

Gursimran Saini, MCIP RPP

Planner

Gursimran is an Intermediate Planner with a diverse background in urban development planning.

She came to Canada in 2017, after successfully completing her Bachelor of Technology in Urban Planning from Guru Nanak Dev University in Amritsar, India. She furthered her education in Canada at the University of Waterloo, receiving her Masters of Arts in Urban Planning with a focus on developing a mode choice model to understand the potential impacts of the LRT ON Mode Shares in the Waterloo region.

Gursimran has demonstrated diverse experience working on a range of public and private sector planning projects, as well as the real estate industry.

Gursimran is also a candidate member of the Ontario Professional Planners Institute.

Grant Eveleigh, Planning Technician & Designer

Grant Eveleigh

Planning Technician & Designer

Grant joined the team in 2023 as a Planning Technician & Designer, bringing a strong foundation in land-use planning, GIS, and cartography. Passionate about public transportation and climate-resilient communities, he is eager to apply and refine his technical skills while contributing to impactful planning initiatives.

He holds a Bachelor of Science in Environmental Resources Science and Physical Geography from Trent Universityand an Ontario College Diploma in GIS and Urban Planning from Fanshawe College. Throughout his academic journey, Grant demonstrated a strong aptitude for scholarship and research, and he aspires to become a fully accredited land-use planner.

An active community member, Grant is dedicated to building relationships with colleagues, stakeholders, and diverse communities, ensuring that planning solutions are both effective and inclusive.

Nishant Dave

Nishant Dave

Planning Technician & Designer

Nishant joined the team as a Planning Technician and Designer, bringing a background that bridges urban planning and architectural design. With hands-on experience in development review, site plan analysis, and technical drawing, he is well-positioned to support projects from early-stage concept through to approvals.

He holds a Master of Urban and Regional Planning from Queen’s University and a Bachelor of Architectural Studies with Distinction from Carleton University. His work as a Planner I with the City of Ottawa deepened his expertise in zoning by-law amendments, site plan control, and multidisciplinary project coordination, while sharpening his ability to translate complex planning frameworks into clear, actionable visuals and documentation.

Our Advisory Board

Paul Puopolo, Senior Counsellor

David Butler

Senior Advisor

Paul Puopolo, Senior Counsellor

Paul Puopolo

Senior Counsellor

Larry Kotseff, Uban Initiatives Advisor

Larry Kotseff

Senior Advisor

Paul Puopolo, Senior Counsellor

Michael Misener

Senior Advisor

Paul Puopolo, Senior Counsellor

Stephen Waqué

Senior Advisor

Have a Project In Mind?

Reach out today, and let’s collaborate on bringing your project from concept to completion. Your dream space starts with a conversation—let’s get started!